Get essential
customer insights
Expert UX audits that uncover hidden usability issues, improve user journeys, and increase sales, sign-ups, and engagement.
Comprehensive website/App audits
We evaluate every key aspect of your website—usability, accessibility, and performance—to identify friction points stopping users from converting.
UI/UX audit
We evaluate how design and experience impact conversions, retention, and task completion.
- Navigation clarity
- Information architecture
- Visual hierarchy
- Content readability
- Design system consistency
- Brand alignment across screens
- Form & checkout usability
- Responsive experience check
- Customer feedback
- Customer opinion analysis
- First-impression review
- Competitor UX/UI comparison
Accessibility audit
Evaluate how usable your product is for people of all abilities and ensure accessibility compliance.
- WCAG 2.1 guideline compliance review
- Read the page properly
- Proper heading structure (H1–H6 hierarchy)
- Color contrast ratio validation
- Check if error messages are clear easy to notice
- Focus states visible
- Touch target size (tap area not too small)
- Video captions & transcripts availability
- Time-limited interactions alternatives
- Accessible dropdowns, modals, dialogs
- Consistent navigation patterns
- Avoiding content that causes seizures (flashing content)
- Mobile screen reader gesture support
- Add confirmations before important actions like payments
Performance audit
Identify what slows your site/app down and provide fixes to improve real-world speed and Core Web Vitals.
- Overall page/app load time
- Core Web Vitals (LCP, CLS, INP)
- First Contentful Paint & Time to Interactive
- Server response time (TTFB)
- Mobile vs desktop speed comparison
- Large image sizes or wrong image formats
- Heavy scripts and third-party plugins slowing the site
- Render-blocking CSS and JavaScript
- Unused CSS and JavaScript removal opportunities
- Caching setup (browser cache, server cache, CDN)
- API response time and backend latency
- Lazy loading for images and videos
UX audit process
A proven, structured methodology ensures every recommendation is practical, prioritised, and backed by real user behaviour.
We analyse user journeys, conversion funnels, heatmaps, navigation flow, and interaction behaviour to uncover where users get confused, drop off, or feel friction.
Trusted by leaders
AMBAKWebaudit allows us to look at our data across platforms — web and app — to understand the full journey of our users. We’ve been able to cut our reporting time by 50%
Rameshwar Gupta
Co-Founder
15%
growth
on lead conversion
No dumb questions
- screenshots and examples
- issue explanations
- business impact
- recommended fixes
- improvement checklist
- corporate websites
- landing pages
- ecommerce stores
- SaaS dashboards
- mobile apps
- portfolio and personal brands
- blogs and content portals
- number of pages/screens
- website complexity
- whether analytics setup is included
- depth of deliverables (basic vs in-depth)
- Removing friction from checkout & forms
- Improving CTA clarity
- Fixing confusing navigation
- Strengthening trust signals
- Reducing unnecessary steps